Target was one of corporate America’s most forceful supporters of diversity and inclusion initiatives and vowed to support Black Americans in the aftermath of George Floyd’s murder by police in Target’s home city of Minneapolis in 2020.

Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to

Owners of brands that were championed by Target before it rolled back DEI efforts say a boycott would harm their brands, and encouraged customers to support them.

"Target didn't understand that its decision was not only offensive, but it's bad for business," said Levy-Armstrong.