Post-merger with Continental Airlines in 2010, United Airlines adopted a new logo influenced by Continental's globe design. The logo is an important part of the brand identity of any company.

The logo is reminiscent of a bird's wing and was based on a design from 1978 by Saul Bass. Frontier Airlines originally ...

The new American Airlines logo will be hated by everybody for its sleekness, and the new typography for its blandness. But that's how it goes with any big design change, especially an iconic high ...