Party City Holdco is set to have a new owner following a bankruptcy auction. New Amscan, an affiliate of producer, manufacturer and distributor Ad Populum, is buying Party City’s IP and ...

During a Feb. 6 auction, party goods supplier New Amscan PC LLC emerged as the tentative winner for most of Party City’s intellectual property and related wholesale operating intangible assets, ...

Ad Populum CEO Joel Weinshanker added, “We are excited to lead the transformation of the Party City and Amscan brands. By combining our strengths in sourcing and distribution with Party City’s ...