An affiliate of Ad Populum is buying the party retailer's IP, but Dollar Tree and Five Below emerged as top bidders for the ...

Party City's intellectual property (IP) and wholesale operations have been sold to an affiliate of consumer product conglomerate Ad Populum.

During a Feb. 6 auction, party goods supplier New Amscan PC LLC emerged as the tentative winner for most of Party City’s intellectual property and related wholesale operating intangible assets, ...

Ad Populum CEO Joel Weinshanker added, “We are excited to lead the transformation of the Party City and Amscan brands. By combining our strengths in sourcing and distribution with Party City’s ...