Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public ...

However, the tagline “Everyone Must Go”, paired with photographs of people sightseeing, quickly became the target of mockery ...

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a ...

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled ...

Labour and the Greens say the government should focus spending on tourism infrastructure like tracks, toilets and protection ...

New Zealand 's latest tourism campaign, "Everyone must go!," has been widely ridiculed amid widespread job cuts and record ...

Since Australia Day, the federal Labor Party has spent more than $400,000 on mainly YouTube ads talking down Mr Dutton’s ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...

New Zealand's latest tourist campaign with the tagline 'Everyone must go!' has been ridiculed, with some saying it is 'tone-deaf' and comparing it to a clearance sale advert ...

A WA Police spokesman said officers were alerted to the crash in the southbound lanes near Hepburn Avenue in Duncraig about ...