Why did Swedish nicotine pouches become a generation's go-to fix for blasting through long work days and longer nights out?

Zyn has taken the U.S. by storm. The nicotine pouch brand's boom came at an opportune time for parent company Philip Morris International, which faced years long decline in cigarette smoking. The ...

“Dinner, club, Zyn, another club.” That was a text I got this week from my friend Ruby, who is 25 years old, lives in New York’s West Village, and loves Zyn nicotine pouches. She happens to ...