Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

Fill your schedule with coaching calls, not endless content creation. Don’t compromise your magic to grow online. Here's how ...

Use specific examples." Show, don't tell. "What are some effective strategies for networking and building relationships that enhance my personal brand? Suggest 5 actions I should take this week to ...

Shaifali Gautam, Chief Marketing Officer, Caratlane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more ...

Students could visit a supermarket, or a supermarket’s shopping website, and look for examples where own brand products are competing with branded products. They could keep a record of which ...

UM, a global media agency network of IPG Mediabrands, today launched its new ‘Full Colour Media’ proposition and philosophy.

Students could visit a supermarket, or a supermarket’s shopping website, and look for examples where own brand products are competing with branded products. They could keep a record of which ...