Corporate-giving strategists share what works in closing the deal on grants and other valuable types of support from ...

Before presidential addresses and social media, ancient rulers used coins as a form of marketing to reach their people in ...

Industry experts at e4m Auto Marketing Summit 2025 explored how brands can leverage digital content and community-driven ...

Toll Brothers’ targeted customers are wealthier, have stronger credit profiles, and are more likely to make all-cash payments than the typical homebuyer. As such, interest rates are less of a factor ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Mamaearth co-founder Ghazal Alagh believes that every successful brand needs an "enemy"—not necessarily a competitor, but a ...

A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers ...

The rise of dance influencers marks a turning point in the entertainment industry. While traditional dance careers will always have a place, social media has created unprecedented opportunities for ...

When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage business with ...

Is Zomato's Eternal rebrand about expansion, or protecting its turf? Diversifying into quick commerce and B2B food supply gives it new revenue streams, but it also shields the company from the risks ...