Madness starts March 16 with Selection Sunday. The post Caitlin Clark Effect: Lasting Impact on Women’s College Hoops Viewership? appeared first on Front Office Sports.

Take a look back at Iowa's thrilling victory over No. 4 USC as the school retired Caitlin Clark's legendary No. 22 jersey at Carver-Hawkeye Arena.

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, ...

Nike returned to Super Bowl advertising for the first time in 26 years with its new commercial, “So Win,” which aired during ...

Although Providence was soundly defeated on Sunday, a game at The AMP against a nationally ranked UConn team was an overall ...

In this week's WBB Wraparound — two star-studded jersey retirements for A'ja Wilson and Caitlin Clark, Super Bowl weekend ...

The USC Trojans women’s basketball team lost to the Iowa Hawkeyes on Feb. 2, and the Women of Troy are now 19-2, 9-1 in Big ...

Some people are just naturally gifted in sports that they're able to excel in any chosen field. Indiana Fever point guard ...

Fans of Caitlin Clark can celebrate her jersey retirement by registering for a chance to buy a Wilson basketball inspired by ...

A season after Iowa became the first women’s basketball program in Big Ten history to sell every ticket for every home game, ...

One of the greatest college basketball players of all time had her jersey lifted to the rafters on Sunday. Caitlin Clark, an ...

Caitlin Clark, the third women's basketball player to have her jersey retired at Iowa, captured attention in a way few women ...