Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements from the host city to create a new logo each year. But some disliked those logos, too ...

Bazanetti’s reimagined W+K London logo She says the whole project was fuelled by, “an abundance of energetic optimism” and that the W+K team were keen to avoid interfering in the creative process too ...