Customer journey mapping (CJM) is widely used in retail to analyze and plan touch points before, during and after purchase. It provides a detailed view of the customer’s shopping process, helping ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

So, you're a business owner or a digital marketer striving to drive meaningful engagement and boost your business revenue. You have tried all the traditional ways to enhance your email marketing ...

Consumers are changing the way they want to buy. And top brands are leaning into those changes to retool and invigorate the ...

Prioritizing customer satisfaction and keeping the Lifecycle Clock running smoothly is key to thriving in an increasingly ...

A customer journey can follow that same path but extends ... salespeople build automations that generate and can send these touchpoints automatically. I recommend using your CRM software to ...

Through my work with large-scale sales organizations, I've identified several critical shifts that characterize the most successful modern customer engagement strategies. And, more importantly, I've ...

With returns siphoning off a staggering $743 billion from retailers’ bottom lines in 2023, it’s clear that the industry’s approach needs an overhaul. But instead of leaning on rigid policies that risk ...

JICMail, the joint industry currency for ad mail launched a new report that highlights the ‘super touchpoint’ powers of ...

The National Retail Federation event in 2024 was all about artificial intelligence. The same can be said for NRF 2025. Click ...

Your customer journeys should feel like ... On paper, you might have invested heavily in journey mapping, and segmentation, and you might have a clear value proposition across all touch points. Your ...