Marketing Dive9h
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
A new spot, which debuted at the 50th anniversary special for “SNL,” sees the Unilever brand experiment beyond purpose-driven marketing.
Campaign Asia12h
Rejuvenating the lost art of long copy ads
Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.
Why Dana Carvey, Bill Hader and More ‘SNL’ Legends Skipped 50th Anniversary Show
Here's why Dana Carvey, Bill Hader and more 'Saturday Night Live' legends skipped the 'SNL50' anniversary show.
‘SNL’s’ Anniversary Gift to NBC: Classic Sketches Turned Into Commercials, Including Please Don’t Destroy, Delicious Dish
To lure advertisers to the 50th anniversary of "SNL," NBC launched its efforts in 2023 -- months ahead of the debut of the ...