PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Currently, beauty services can be provided without specialized training, but starting this fall, a new regulation will ...

Aches and pains. Pain (think: body aches and a sore throat) is also a tip off that you’re dealing with a virus like a cold.

Here are five expert-endorsed, allergy-friendly Valentine’s Day ideas to keep the romance alive—without the sniffles.

Are you inadvertently adding years to your face with your eye makeup routine? Fear not, because you’re not alone, and with a ...

Loved by over 14,000 reviewers, it targets dark circles, puffiness and wrinkles — and it's just $15 for a limited time.

Face-sculpting masks and anti-pollen, makeup-fixing sprays can help you stay beautiful when the pollen starts flying.

We love using makeup to enhance our features, conceal any flaws and boost our confidence. And one of our favorite features to ...

The list of recalled food products being elevated to Class I (the highest recall level) by the U.S. Food and Drug Administration (FDA) is continuing to grow. This time, the organization has updated ...

Report on how AI is redefining market landscape - The global false eyelashes market size is estimated to grow by USD 513.3 million from 2025-2029, according to Technavio. The market is estimated to ...

Early warning signs of diabetes, high blood pressure, and other chronic diseases could be lurking in the back of your eye before symptoms start to show. However, a new test at Boots Opticians ...

Early warning signs of diabetes, high blood pressure, and other chronic diseases could be lurking in the back of your eye before symptoms start to show. However, a new test at Boots Opticians ...