Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH. The watch brand,

Swiss luxury watchmaker TAG Heuer has been named the official title partner for the 2025 Monaco GP, making this a landmark moment for one of the most iconic races in motorsport history.

Now in another first, the Monaco Grand Prix has a title sponsor. Since the first race in Monaco in 1950 the event has simply been known officially as the Formula 1 Grand Prix de Monaco. But starting with this season TAG Heuer is joining as a Title Partner of the race,

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH.