Gen Z believe that the retirement age should be around 61 years old, while the current U.S. average is between 64 and 66.

Gen Z say they're burned out and isolated—but their outlook could be changed by benefits like pet insurance and commuter ...

Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

"That was one of our influencers!" The serendipitous encounter signaled the mall's popularity with Gen Z, which was exactly ...

However, to ensure that their “GOTDOIT” attitude doesn’t get passed down to the uprising Gen Alphas — tots ranging from ...

Gen Z students want educational options that are affordable, economically valuable, and flexible. Here's how higher ed can ...

“Gen Z travelers are memory makers and driven by experience,” said Emma Schroeder, Owner and Luxury Travel Advisor at Major ...

"I'm saving for grad school, and even if I weren't, I'm not dropping thousands of dollars on his...whatever this is," she ...

Indeed, according to the 2024 Lunch Report —which surveyed 5,000 employees—Gen Z is the most likely generation to skip lunch.

Gen Zers can't afford to buy a house or raise kids, so they're spending $178 monthly pampering their fur babies.

Blue collar influencers on TikTok have piqued Gen Z's interest in the trades. Meanwhile, training opportunities are lacking ...