Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

Before long, McDonald’s took the idea and spread it around to other McDonald’s across the U.S. By the time McDonald’s founder Ray Kroc wrote his memoir Grinding It Out a decade later, the Shamrock ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

McDonald’s UK has confirmed the debut of a brand-new green milkshake, arriving in time for Irish holiday St Patrick’s Day. The limited edition milkshake will be arriving in McDonald’s UK restaurants ...

An old-timey McDonald's character is making a comeback this month—and we have all the details below. Can you guess who it is?

The beloved Shamrock Shake is coming back to McDonald's, along with a McDonald's character no one's seen since the 1980's: ...

Within the MCU (McDonald’s Commercial Universe), this fuzzy green blob of a creature is uncle to Grimace, a point made ...

McDonald’s is bringing back its beloved Shamrock Shake with the help of an old friend. The minty green milkshake will return ...

Grimace’s long-lost uncle returns from Sham Rock Island and hits the socials. Fifty years ago, McDonald’s purple mascot, Grimace, introduced his uncle in an extremely ’70s ad promoting the Shamrock ...

Uncle O'Grimacey, Grimace’s Irish green uncle, is back at McDonald’s after 40 years to promote the return of the Shamrock ...

McDonald’s brings back its Shamrock Shake for a limited time, featuring Uncle O’Grimacey and a charity campaign supporting ...

One of the most recognizable holiday treats at McDonald's is making its return, along with one of Grimace's relatives.