Why marketers need people to help shape their advertising narrative
Is the Golden Age of Advertising really behind us, or are we in the midst of something even greater without knowing it? I had ...
McDonald's Improving Value Positioning and MCD Strategic Framework Should Cement Share Gains
Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.
58 Years Ago, McDonald’s Embraced a Brilliant Idea. Here’s How It Pays Off Today
Before long, McDonald’s took the idea and spread it around to other McDonald’s across the U.S. By the time McDonald’s founder Ray Kroc wrote his memoir Grinding It Out a decade later, the Shamrock ...
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McDonald's launches new green milkshakes for St Patrick's Day - and it's a first for UK restaurants
Did you know with an ad-lite subscription ... the success of its purple Grimace Shake, which made its debut on the menu in 2024 after gaining popularity in the US. For each Shamrock Shake sold in a ...
This Mysterious Retro Character Is Returning to McDonald’s—And We Have the Details
An old-timey McDonald's character is making a comeback this month—and we have all the details below. Can you guess who it is?
Shamrock Shake coming back soon to Florida, with the return of an old McDonald's character
The beloved Shamrock Shake is coming back to McDonald's, along with a McDonald's character no one's seen since the 1980's: ...
‘Justice for O’Grimacey’: The Shamrock Shake is back—and so are the wild rumors about Uncle O’Grimacey
Within the MCU (McDonald’s Commercial Universe), this fuzzy green blob of a creature is uncle to Grimace, a point made ...
McDonald’s Shamrock Shake returns alongside long-forgotten green mascot: ‘I can’t stop crying’
McDonald’s is bringing back its beloved Shamrock Shake with the help of an old friend. The minty green milkshake will return ...
McDonald’s ’70s-era Uncle O’Grimacey is back to sell some Shamrock Shakes
Grimace’s long-lost uncle returns from Sham Rock Island and hits the socials. Fifty years ago, McDonald’s purple mascot, Grimace, introduced his uncle in an extremely ’70s ad promoting the Shamrock ...
Uncle O’Grimacey has returned after a 40-year disappearance
Uncle O'Grimacey, Grimace’s Irish green uncle, is back at McDonald’s after 40 years to promote the return of the Shamrock ...
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Shamrock Shake is back — and so is Uncle O’Grimacey after decades away
McDonald’s brings back its Shamrock Shake for a limited time, featuring Uncle O’Grimacey and a charity campaign supporting ...
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McDonald's Confirms When Shamrock and Oreo Shakes Are Coming Back
McDonald's announces the return of its Shamrock Shake and Oreo Shamrock McFlurry, revealing the official release date for the ...