your logo is your company's most important design element because it's the basis for all your other marketing materials: stationery, packaging, promotional materials and signage. For example ...

The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes with it, one that is playing an ever greater role in its marketing.

Name the most popular, memorable brands in America and it’s unlikely a mortgage company will make the list ... hadn’t been a brand in American marketing that ever tried to own the narrative ...