Change No. 2: McDonald's announced it's changing the packaging for McFlurry desserts by getting rid of plastic cup lids, and replacing them with "a more environmentally friendly four-flap cup." ...

In a bid to simplify and modernise its packaging, Pearlfisher opted to highlight the fast food chain’s well-known menu using graphic illustrations McDonald’s has teamed up with independent design ...

Overall, around 94 per cent of McDonald’s packaging is now made of paper and cardboard, of which 99.4 per cent is from certified or recycled sources. Eliminating the plastic liner from hot ...

If McDonald's Happy Meals bring back fond memories, you may be excited to know that an adult version of the kids' meal exists, although it can be hard to find.

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The campaign by Nord DDB sees McDonald’s acknowledge its instantly recognisable packaging as being one of the biggest contributors to littering in cities Takeaway packaging is the third largest source ...

The new packaging does away with the need for the lid, McDonald's says, estimating that the change will save more than 1,200 tonnes of plastic a year in Europe. The European Union is implementing ...

As European legislators prioritise plastic reusable packaging, there’s a battle for recognition of single-use paper alternatives Growing consumer pressure and government legislation mean finding ...