Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

it was Coke products that were consumed alongside chicken bakes and hot dogs. When Costco swapped Coke for Pepsi, it was a move to help keep its beloved hot dog at $1.50. Costco has repeatedly ...

The retailer ended up going with Pepsi because Coke wouldn't match the prices it was offering to rival Walmart and it was imperative for Costco to retain the hot dog price point -- per the orders ...

Coca-Cola lovers for more than a decade were forced to wash down their $1.50 hot dogs ... Coke products.” Costco solicits bids from companies for its fountain drink business at food courts, and ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...