Baristas at Starbucks are already complaining about a new business strategy aimed at 'humainizing' the global chain.

Starbucks' baristas are once again scribbling on customers' cups using sharpies for the first time since the pandemic.

Starbucks is encouraging baristas to write doodles and messages on to-go cups as part of an effort to foster "moments of ...

In an effort to get back to basics and "reintroduce" the chain, Starbucks is restricting mobile customers to 12 items per order and offering a free coffee promotion following the Super Bowl.

The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...

Under a new Starbucks Corp. policy, coffee drinkers are starting to see Sharpie-scrawled messages on their to-go cups wishing ...

Starbucks is rolling out more changes under new CEO Brian Niccol, and the latest shift focuses on mobile orders.

Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.

Starbucks announced Monday it will have two new drinks on its menu for a limited time in celebration of Valentine's Day.

Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...

Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...