I investigated further. On Shiner Beer’s X page, an ad poses the question: “Why is there a ram on Shiner Bock labels?” A man standing beside a sheep answers the question simply: “ ‘ Bock ’ is a German ...

A Himalayan goat, a yearling doe, a white-tailed buck, a ring-necked pheasant and a Corsican ram all perched like sentinels. In the freezer were feeder animals and goat and ram skins, tanned and ...