Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by an overwhelming vote.

SGA joins the likes of Larry Bird, Magic Johnson, Larry Johnson, and Chuck Taylor in becoming one of the 10 athletes to have a signature Converse shoe. Elton Brand was the last player to have a Converse signature shoe in 2010.

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can be read below: The SHAI 001 will debut at NBA All-Star Weekend 2025 in the “Butter” colorway. It will have a global release in Fall 2025.