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Starbucks to cut about 30% of menu options

New York Post on MSN · 1d

Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both beverages and food SKUs by the end of fiscal year 2025,” Niccol shared Tuesday during Starbucks’ quarterly earnings call, per Axios.

FOX 5 New York on MSN · 19h

Starbucks cutting 30% of menu items to speed up service

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer experience.

USA TODAY on MSN · 19h

Is Starbucks cutting its menu? Coffee chain announces offerings will be 'optimized'

In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the coming months.

Starbucks Reports Weak Earnings

Starbucks looks to improve store traffic as it reports first full quarter earnings under new CEO

As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.

The Associated Press on MSN · 1d

Starbucks reports better-than-expected quarterly sales as turnaround efforts begin

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold.

The New York Times · 1d

Starbucks Reports Weak Earnings as It Tries to Woo Back Customers

Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals: Getting coffee to customers in four minutes or less.

2don MSN

Your Starbucks coffee may soon come with inspirational messages. Read the full memo to store staff.

Starbucks is asking baristas to write messages, names, and even smiley faces by hand on cups in the latest effort to make its ...

7h

Starbucks’ Spring Menu Just Leaked! Lavender, Cherry Chai & Spicy Bites

Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.

1don MSN

Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

1don MSN

Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

3don MSN

Starbucks Reinstates 'for Here' Orders with Drinks Served in Mugs — and Free in-Store Refills

Starbucks is offering a 'for here' option for customers to enjoy drinks in stores in reusable mugs, as well as free refills ...

Restaurant Business1d

Brian Niccol's plan for Starbucks: More Starbucks

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...

1d

Starbucks is offering free refills — but there's a catch

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

2d

Earnings Preview: What To Expect From Starbucks

Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.

1don MSN

Starbucks is banking on ‘mug hugs’ to get customers to hang around in store longer

As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

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