Starbucks customers should brace for another drastic change. However, shortly after the company revealed its latest sales ...

Starbucks will begin to "optimize" its menu offerings in Michigan in the coming months. The company said there will be a 30% ...

Starbucks is slashing 30% of its offerings because CEO Brian Niccol says its menu has become ‘overly complex’ Starbucks CEO ...

At the time of publication, Starbucks has not shared any information on which items will be removed from their menu. The ...

In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the ...

Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...

HOUSTON — Coffee giant Starbucks announced this week it will eliminate close to 30 percent of its beverages and food. The company’s CEO says the move will simplify Starbucks’ menu and improve the ...

For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company's plan to simplify its offerings, reduce wait times and improve its customer ...

Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...

A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.

Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company’s plan to simplify its offerings, reduce wait times and improve its customer ...