As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is customers enjoying a "mug hug." Niccol ...

Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

Starbucks is cutting 30% of its food and beverage menu to simplify operations, reduce wait times, and improve the customer ...

"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

Starbucks reported fiscal first-quarter earnings and revenue that surpassed Wall Street's expectations, despite a 4% drop in ...

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a ...

Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...