Since then, Nike has become one of the biggest names in sports – shoes or otherwise. So, when it came to signing Italo ...

Surfing Australia and NRMA Insurance have announced a new landmark partnership, unveiling the Hyundai Australian Boardriders ...

Sally Fitzgibbons has seen it all in her surfing career. Now she's focused on the future of the sport.

The Surf LX concept model changes all of that, adding tons of features to the highly capable Lexus LX 4x4 to help you hang ...

Unveiled on the island of Oahu, Hawaii at the 2025 Lexus Pipe Pro event, the Surf LX concept is dressed in a vibrant matte ...

Italo Ferreira just announced he has joined the Nike roster. This is the first time the sportswear giant has sponsored a surfer in over a decade.

Palona’s approach suggests that customer relationships don’t have to be sacrificed for automation—instead, AI can enhance personalization.

The season-opening Lexus Pipe Pro gets underway on Hawaii's North Shore this week. Brevard natives Caroline Marks, Kelly ...

As global brands produce standout campaigns at nimble pace, experts dissect the factors, cultural or otherwise, that might be ...

It is a popular misconception that copywriting is just about clever ads, when copywriters are the masterminds behind the ...

HUL proposes to acquire 90.5 per cent shareholding of Minimalist with eventual acquisition of the remaining 9.5 per cent ...