The entertainment and media giant, which reported earnings on Wednesday, is testing viewers’ tolerance for higher costs in a saturated TV market. The Walt Disney Company posted first-quarter earnings Wednesday that beat on the top and bottom lines but also revealed the start of predicted streaming subscriber losses at its Disney+ service.

So you'd think losing 700,000 Disney+ subscriptions in the last quarter would be potentially devastating. However, the mega-corp is still quite content with that result, because while its namesake platform lost subscribers,

InterDigital says Disney improperly uses its patented streaming video techniques on Disney Plus, Hulu and ESPN Plus.

For entertainment giant Disney (DIS), too much choice can almost be as much problem as too little. In fact, new reports suggest that the

Walt Disney Co. reported fiscal first-quarter results that topped analysts’ estimates, fueled by the blockbuster film Moana 2 and higher income from its streaming services.

The company raised the price of the Disney+ and Hulu streaming, which contributed to earnings of $293 million.