For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

It is understood that Donovan steps into the role following his tenure as president of TBWA\Worldwide’s Asia operations, where he spent more than five years leading the network through periods ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Jean-Marie Dru, president of TBWA Worldwide, first spoke in 1992 about the possibility of creative disruption in marketing. He referred to a radical change in the marketing sector and introduced t ...

The news comes as Wicked today was nominated in the main feature category by the PGAs. The $700M worldwide milestone was reached even though Wicked hit Premium VOD on December 31. In its first ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ...

Along with nodding to Publicis' lion logo, Leo takes its name from the iconic founder of one of its component parts, similar to how WPP's David takes its name from David Ogilvy. “I have had the ...