The 2025 tennis season is underway and the world’s top players including Aryna Sabalenka, Coco Gauff and 2021 US Open winner, Emma Raducanu, will be taking to court with top-of-the-range equipment.

Professional tennis players quickly ... “How do we take consumers on a journey and not throw the kitchen sink at them all at once,” he asks. “Coco wants [the shoe] to be wearable.

"Like any tennis player, I expect comfort and performance for my shoes," Medvedev says. "I was seduced by the ease with which I could change direction while remaining very stable on the court." ...