Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

Madison's theory about the generations went viral on TikTok, leading many social-media users to hail her logic.

If the U.S. government truly cared about protecting Americans’ privacy, it would pass robust data privacy laws—not ban a ...

Amid potential TikTok restrictions, Generation Z is redefining their social media priorities, choosing platforms such as Yuzu for advice and meaningful connections.

Now, a new survey reveals that even Gen Z hiring managers find their own generation the most challenging to manage.

It has become easier than ever to showcase who you are or how unique you are. The problem is Gen Z is trying so hard to be unique that uniqueness has become ubiquitous and not unique at all. In a ...

Gen Z really are different from their millennial predecessors professors say. But employers are party to blame for their lack of pizzazz.

The Conversationalist explores whether Gen Z is the best generation, highlighting their views on social media, climate change ...

Younger Americans are feeling lonely and spending more time alone.

A Gen-Z CEO has hit back at ex-Asda boss Lord Stuart Rose – and says some of the best work can be done “from a laptop in bed” ...

From our daily interactions with this audience, it’s clear that Gen Z expects more from the retail experience than past ...

Gen Z is here, and not just the future—they are the NOW. Born between 1997 and 2012, this group represents a significant ...