The CEO of Brown-Forman said he's worried the move by retailers, a retaliatory measure against Trump's trade policies, could spread to Europe where its impact would be more severe.

Canadian provinces have removed U.S.-made alcohol from shelves in response to tariff enacted by President Donald Trump.

In a retaliatory measure against President Donald Trump’s tariffs, several Canadian provinces have removed U.S. liquors from store shelves. Here's why Jack Daniel's CEO said the move is "worse than a tariff.

After Canada pulled American-made spirits off its shelves following President Donald Trump’s implementation of tariffs on Canadian imports, the CEO of Brown-Forman, which makes Jack Daniel’s whiskey and other liquors,

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Forman's CEO Lawson Whiting said on Wednesday Canadian provinces taking American liquor off store shelves was "worse than a tariff" and a "disproportionate response" to levies imposed by the Trump administration.

Canada accounts for only 1% of Jack Daniel's total sales, so Whiting said in an earnings call that the company can survive the hit.

On March 5, President Trump suspended tariffs on imports from Mexico and Canada. The move came as liquor companies in Kentucky and nationwide braced for theimpact from retaliatory maneuvers from neighboring countries after export tariffs took effect earlier this week.

Forman, the company behind Jack Daniel's, has denounced the Canadian retaliation, calling it "worse than tariffs" and "disproportionate" to the US levies.

Before tariffs were suspended, Tennessee lawmakers said they had greater concern about the tariffs’ impact on Tennessee farmers. “I don’t think we have to worry about Jack D