With a U.S. ban on TikTok looming, many advertisers are holding out hope that the viral platform will be able to continue to ...

These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

European brand MSC Cruises will air its first Super Bowl spot this year as it seeks to build awareness in the U.S.

Predicting the future of creativity feels harder with each passing year, as the rate of change in the ad business accelerates ...

This is a metric that very much matters at many companies, even if it shouldn’t. It has many flaws, yet remains deeply ...

Aron North, Mint Mobile’s strategic advisor and former CMO, outlines the brand’s marketing approach on the Marketer’s Brief ...

As brands such as Cetaphil, Bath & Body Works and Peloton try to recruit more male customers, they need to follow a different playbook from what they have done to court women.

Among today’s creative highlights, John Cena stumps for McDonald’s McValue menu; Hanes dresses models in past-their-prime ...

Ikea is conducting a review for its U.S. creative business, Ad Age has learned. The review is in the early stages and is ...

As conversations at CES inevitably hit on AI, three promising subsets of the technology are garnering the most ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...