The need for B2B marketing leaders to understand and consider the geopolitical context was also discussed at the Propolis ...

So how do you organize a B2B marketing team? Well, you need to build one first. In our most recent US Agencies Benchmarking Report, we discovered that the most significant challenges faced by agencies ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Effective storytelling ...

To say the B2B martech landscape is complicated would be a major understatement. There seems to be an endless sea of marketing vendors to choose from, which isn’t necessarily a bad thing, but it can ...

AI-driven search technologies are revolutionizing the way businesses engage with their customers. Learn how to harness these innovations to optimize customer experiences, increase conversions, and ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

Finding the right agency partner for your business could be the difference between a good 2025 and a great one. The growth of your business may ultimately depend on the health of your agency ...