Publicis Groupe kept up the heat on rivals as it ended 2024 on a high, with its strongest quarter of the year in Q4, and ...

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication ...

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

The annual parade of overpriced chocolates, cringe-worthy couple selfies and enough red hearts to make even Cupid gag is around the corner. Just when Ad Nut thought there was no escape, Cadbury 5 Star ...

While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent ...

Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...

VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...

Japan's TV giant Fuji has lost nearly 30% of its blue-chip advertisers after allegations against its star presenter surfaced.

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the ...