May 15, 2013 · Many of you have probably seen the famous advertisement which, as the story goes, Ernest Shackleton ran in the newspaper to try to recruit men for his Endurance expedition: Men wanted for hazardous journey.

Jan 30, 2025 · Ernest Shackleton made three trips to Antarctica—and died while attempting a fourth. But the Irish British polar explorer is best known for his 1914 expedition aboard the ship Endurance, which...

Oct 20, 2009 · Shackleton described this expedition as “the last great polar journey that can be made.” In December 1914, Shackleton set out with twenty-eight men on the Imperial Trans-Antarctic Expedition. He is credited with running the most successful want ad in history: “Men wanted for Hazardous Journey. Small wages, bitter cold, long months of ...

Antarctic blizzards don't come more impenetrable than the mystery surrounding a recruitment ad said to have been placed by the polar explorer Sir Ernest Shackleton. More than a century after it reputedly appeared, the ad is still lauded as one of the best examples of copywriting ever seen.

In 1999, Campaign ranked it 86th in its selection of the 100 best ads of the century. Shackleton’s appeal for men to join him on an Antarctic expedition certainly had a brutal honesty. It declared: “Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful.

It all started with an ad in a London newspaper. In 1914, Sir Ernest Shackleton assembled a crew to tackle the most ambitious goal of his storied career: crossing the Antarctic continent on foot....

May 21, 2012 · Legend has it that Antarctic adventurer Ernest Shackleton posted an advertisement in a London paper before his infamous Endurance expedition: “Men wanted for hazardous journey. Low wages,...

Mar 9, 2022 · The explorer Ernest Shackleton famously placed an advertisement stating this in a London newspaper as he recruited personnel for his 1914 expedition to the Antarctic.

In the year 1900, a British explorer named Ernest Shackleton reportedly posted one of the most famous recruiting ads in history. It was a call to join a team that wanted to reach the South Pole in Antarctica.

“The only people who applied for the job were those who read the ad and thought it sounded great. They loved insurmountable odds. The only people who applied for the job were survivors. Shackleton hired only people who believed what he believed.” - Simon Sinek in Start with Why