Jun 10, 2013 · The Stanley Cup finals begin this week and the nation’s attention turns to ice, hockey sticks, pucks, and maybe mullets. For business marketers, the “holy grail,” or in this case the “Stanley Cup,” has been trying to demonstrate the business impact of social media.

Jan 30, 2024 · Kyle Chayka on the Stanley cup, the wildly popular tumblers seen online and on social media, and the successful marketing campaign led by the company’s president, Terence Reilly.

Nov 21, 2024 · Stanley Cups, a 111-year-old brand, reinvented itself through influencer partnerships, social media virality, and stylish yet functional product designs, becoming a must-have lifestyle symbol for Gen Z and millennials.

Jan 31, 2024 · Just recently, a viral clip showing customers fighting to claim their very own exclusive Valentine’s Day Stanley Cup took over our TikTok FYP, sparking a whole conversation about consumerism and the sway of influencer marketing in the social media realm. But it didn’t start off so cute.

Jul 22, 2024 · This insight dovetails with Stanley’s focus on cultivating brand loyalty through social media platforms. The hashtag #stanleymug has achieved over 34 million views on TikTok, showcasing the influencer-driven momentum behind the product and establishing profound sports brand awareness.

Feb 8, 2024 · Stanley cup craze: How social media influenced a rise in popularity for long-time brand. The company raked in more than $750 million in sales last year, while they averaged just $73...

Jun 18, 2014 · Last week, the Los Angeles Kings clinched the NHL Stanley Cup Finals with a Game 5 win over the New York Rangers. The series was marked by extremely close games – three went into overtime – and an intense bicoastal rivalry in which even the teams’ respective social media managers got involved.

Jun 25, 2024 · The Florida Panthers are the 2024 Stanley Cup Champions and the party started immediately, not only on the ice but on social media.

Fanbrandz developed visual identity system for the Stanley Cup Playoffs and Final, with new graphic elements and customer typography.

Sep 19, 2024 · While June brought us the the NBA and NHL Championships, for this report we’re analyzing key metrics for social media content surrounding the Stanley Cup. We will look at what accounts performed well during the playoffs and notable trends in the data.